Concentrate in Data Analytics

Sharpen your competitive edge by concentrating on the fastest-growing area in business. Data Analytics is a powerful tool in driving business decisions. It is used in every industry and across all disciplines.

Analysts pull raw data to help their employers or clients make important decisions. They look at trends and identify various facts. An analyst might decide which products to develop, determine new markets to enter or which new and existing customers to target.

Demand for Data Analytics graduates is extremely high and expected to increase by 20% during the next several years. By pursuing this skillset, you can expand your value and distinguish yourself in the job market.

Career Forecast Bright OutlookAverage Salary $45,862on campus
data analytics student in class

BBA in Data Analytics

Our applied program provides you with the skills to transform big data into information for making informed, fact-based decisions. You will learn to gather, assess and process data using a wide range of analysis techniques and popular data analytic tools. In our capstone course, Data Analytics in Practice, you will apply the knowledge and skills you've gained to complete a real-world data project.

Why choose Washburn University? Our Data Analytics program focuses on student success and giving the best possible opportunities for the future.

  • Students benefit from small classes sizes and the ability to build relationships with professors that create rich experiences as they pursue their education. Our student to faculty ratio is 15 to one.
  • Our alumni offer support to this program and provide local opportunities that set this pathway apart.
  • Faculty with doctoral degrees across all areas of business bring their experience and business knowledge to the classroom. 
  • Area companies recruit our students for internships, which gives them a real-world environment in which to hone their data analytic skills.

Data analysts hold positions in all areas of business and industry, including: accounting, actuarial science, finance, human resources, information systems, management, marketing, production operations, supply chain management, public accounting, government, financial institutions, insurance, health care, energy, manufacturing and logistics. The paths you may take are truly endless, but the journey begins at Washburn University.


Admissions & Advising

Washburn faculty and staff are ready to help you plan your educational journey. Whether you are a freshman and starting out, or an upperclassman who needs an advisor, we are prepared to answer your questions and continue to provide support.

Students are eligible for admission to the School of Business after completing seven lower-division courses. Learn about the three steps required for declaration of major, application and admission.

Freshmen and students new to the School of Business should visit with Amber Ybarra initially for help in determining their degree track. Sophomores, juniors and seniors may choose a faculty member advisor.  Regularly working with your advisor ensures the best use of elective courses and the quickest, most efficient route to graduation.

Determining the correct catalog year is very important when using our advising literature.  Catalog years dictate the requirements of your degree program and can change from year to year.  These requirements will remain in force for up to seven years, or until the student decides to choose a newer catalog year.  Sometimes it makes sense for a student to choose a newer catalog, while other times it’s more advantageous to use the older catalog.  Regularly working with your advisor ensures you are following the right degree track.

The following courses are required for students pursuing a Data Analytics degree:

  • DA348 Data Discovery & Management
  • DA358 Data Methods & Warehousing
  • DA368 Data Mining & Modeling
  • DA478 Data Analytics in Practice

Students also are required to complete 12 additional upper-division elective hours.

Jobs & Opportunities

CAREER FORECAST: bright outlook
Demand for Data Analytics graduates is extremely high on regional, national and global levels. The U.S. Bureau of Labor Statistics projects the job outlook through 2028 to increase by 20%.

Average Salary


Job Growth


(through the year 2028)

Top Ten Roles in Highest Demand

Ranks 2nd

GET IN TOUCH WITH School of Business

School of Business
Henderson Room 114
1700 SW College Ave.
Topeka, KS 66621

Phone & Email
Ph: 785.670.1308
Fax: 785-670-1063

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